Samsung
Samsung is a smart company and will not take unnecessary risks. Take for example the mushrooming PDA market that has been growing exponentially every year. It appears as though ever consumer electronics giant at one point or another has entered the market, or at least is considering entering the market. Yet in spite of so many PDAs already available to the consumer, manufacturers always hope and wish that their product will be better, faster, smaller, and more loved. Unfortunately, many a company sinks rather than swims. Some are unable to make the kind of money they need in order to sustain the factories. Samsung is no stranger to such considerations and thus it decided early on that a standalone Samsung PDA might not be in the company’s best interest.

Instead, Samsung has decided that it will use something that is already known to make it a good deal of money and then expand it to also woo the PDA market, yet from the relatively safe perch of the platform that has already made them a bundle: the cell phone market! When Samsung unveiled its Samsung PDA phone, critics and aficionados alike were stunned not only by the seamless marriage of PDA and phone, but also by the ingenious ways of combining the two technologies that would still result in a lightweight, small product that was – on top of that – competitively priced.

Of course, when Samsung unveiled the i730, it not only marketed it as PDA, but Samsung went further and published the official Samsung PDA tips which outlined ideas for consumers contemplating the purchase of a PDA. Of course, the gist of the text was to consider the many uses the consumer really had, and which gadget would most likely serve to fulfill those needs. Adding its recommendations would have been too obvious, yet ever striving for subtlety, the company was quick to point out that with its pocket PC telephone that not only supported Bluetooth but also featured a slide-out keyboard, it was of course by far the best item on the market.

At this point in time, freeware, free cells and other items are no competition for Samsung’s PDA and phone combination and what may once have been a bit on a mind map for PDAs Samsung thought up is now a gadget used even by the military. In a market fraught with uncertainty, the Samsung PDA and phone combination is here to stay.